Metrics of email marketing

Email Marketing Metrics

There are many different email marketing metrics. Above all, people use to report on the success of an email marketing campaign. In other words, knowing these metrics also help to improve ongoing email marketing campaigns.  

These metrics are:

Open Rate: The number of people who open your email compared to the total number of emails sent out.

Click-Through-Rate (CTR): The number of people who clicked on something within your email compared to those who opened your email.

Conversion Rate: The percentage of people who bought a product or service from you after clicking through from your email.

Bounce Rate: The number of people who click out of your email without interacting anywhere inside.

Subscribe Rate: The percentage increase/decrease of subscribers added to your email marketing list over a period of time.

Unsubscribe Rate: The percentage of subscribers who unsubscribe from a specific campaign. 

What Is a Good Open Rate for Email Marketing?

Depending on your industry a good open rate could be anywhere between 14 and 27%. 

In other words, if your open rate is lagging behind you can try to test new formats for your subject lines and see if this entices more people to open your emails. In addition, make sure that your emails are not falling into subscribers spam folders. 

There are many ways to increase your open rate, because the most important first step is to ask yourself if you are sending valuable information to subscribers. 

If the answer is no, you need to change up your strategy. If yes, you can start to look at the different elements of your email. After that, change how you do things slowly to see what makes a difference to your open rate.

Is Email Marketing Dead?

Some say that email marketing is dead and old school. This is not to be believed. Email marketing is alive and well.

Email campaigns work. They are a low-cost, effective way to reach thousands of customers in a single moment, with the option of personalizing each message to build even stronger relationships. 

In addition, remember email optimization that is fairly easy once you start sending regularly, therefore with a little bit of effort, you can grow your email list and watch your revenue grow along with it.

Let us help you create great email campaigns that improve your sales. Schedule a free consult today.

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