What it Takes for a Successful Email Marketing Strategy

Email Marketing with Finger

There are a lot of factors that can impact the success of your email marketing strategy. 

Here are some quick tips that can improve the efficacy of your email marketing strategy:

Always look for ways to improve your email list: This means that you regularly review your subscriber base. You remove people who haven’t opened an email from your marketing campaigns in the past six months, for example. Or, perhaps you invest in lead magnets to consistently add new contacts to your list.

Design for deliverability: Most people read emails on their phone, so use appropriately sized imagery, text, and buttons. Also, make sure your email doesn’t take too long to load.

Get feedback: It’s important to track email KPIs like open rate and click-through rate. Still, nothing beats real customer feedback. Send surveys to ask customers what kind of content they want to receive and how often.

Bonus: What is a Lead Magnet?

Lead magnets are a great way to grow your email list organically over time and once they’re set up, they can just run in the background. 

Lead magnet examples include whitepapers, templates, or other free offers. These are obtained in exchange for someone’s email and the permission to add them to your email marketing lists. 

For example, a gym could have a lead magnet that offered the Top Ten Leg Workouts for free once someone filled out a form.

Email Marketing Best Practices

The most successful email marketers have learned to prioritize a few lines of copy and a single design element.  

We recommend focusing on crafting creative email subject lines and buttons. This will create the best chance of your email being opened.

Here are the best practices in more detail:

Focus on the subject line: An email subject line is one of the most important parts of your email strategy. It and will dictate whether people open your email. When writing an email subject line, stick to 50 characters or less, so it doesn’t get truncated on mobile. Be descriptive and specific, so customers know exactly what to expect. And, always A/B test subject lines to see what performs the best.

Design buttons that stand out: Most emails end with a call to action: to visit a blog post, make a purchase, or sign up for an event, for example. To increase the click-through rate, use buttons rather than linked text. Choose a big, colourful button that contrasts with the rest of your text and make sure they’re mobile-friendly.

Timing: Avoid the temptation to send your email as soon as you finish it. Although it varies by industry and audience, emails do perform better when received at certain times of the day and week. As a general rule of thumb, recipients respond well to emails that arrive after they get off work and open rates are highest early in the morning.

List segmentation: Use an all in one CRM to segment your email lists into audiences that make sense for the best email marketing efforts.

Email analytics: Once you’ve started sending emails, track your email marketing to determine what’s working and what isn’t. You’ll want to check out metrics like click-through rates, open rates, and the amount that go unopened.

Is Email Marketing Dead?

Some say that email marketing is dead and old school. This is not to be believed. Email marketing is alive and well.

Email campaigns work. They are a low-cost, effective way to reach thousands of customers in a single moment, with the option of personalizing each message to build even stronger relationships. 

Email optimization is fairly easy once you start sending regularly, and with a little bit of effort, you can grow your email list and watch your revenue grow along with it.

Let us help you create great email campaigns that improve your sales. Schedule a free consult today.


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