Articles on
content creation.
One of our aims is to share our learnings on what can make content great for your customers.
We have created a lot content and hope you can learn from our experience.
Bookmark this page to keep up to date with our latest articles.
The Inverted Pyramid Formula is the Best Way to Write for the Web
by
mepsx
ContentCopywriting
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The inverted pyramid formula was invented by print journalists over a century ago. It is a style of writing that lends itself to content for the web.
Using Video on Your Website – Best Practice
Using video on your website can really help to engage your audience. Here are some tips to get the most out of your video content.
Writing Great Content for Your Website
by
mepsx
Copywriting
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Writing great content for your Website is critical to make your customers happy. Learn more on what it takes for great web content.
Email Marketing Metrics
by
mepsx
ContentCopywritingIdeation
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Learn more about the email marketing metrics that matter.
What it Takes for a Successful Email Marketing Strategy
by
mepsx
ContentCopywritingIdeation
| Edit
Read about what it takes to have a successful email marketing strategy that can help improve your sales.
Email Marketing for Business. What Is It?
by
mepsx
ContentCopywritingIdeation
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A concise article on email marketing for business and how it can help build sales.
The Best Bottom of Funnel Content
by
mepsx
ContentStrategy and Insight
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In this article we look at which content is best at the bottom of the funnel. Learn more on how to improve your inbound marketing funnel.
The Best Middle of Funnel Content for your Customers
In this article we look at which content is best at the middle of the funnel. Learn more on how to improve your inbound marketing.
The Best Top of Funnel Content
by
mepsx
ContentCopywritingStrategy and Insight
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Read about what the best top of funnel content is build awareness with your customers.
What is an Inbound Marketing Funnel?
by
mepsx
Strategy and Insight
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This article covers what an inbound marketing funnel is and how it can benefit your business.
Four Pillars of Effective Copy to Engage your Audience
by
mepsx
ContentCopywritingIdeation
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In this post we examine four key pillars to effective copy. Having effective copy greatly improves your content being engaging for your audience.
Podcasts for Engagement with Your Customers
by
mepsx
ContentIdeationSocial Media
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Podcasts are great content to increase engagement with your target audience. Learn what it takes to create great podcasts.
Creating an Audience Persona for Social Media Content
by
mepsx
ContentCopywritingSocial Media
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Creating an Audience Persona so your social media content can really meet the needs of your target audience. Read more now.
Three Components of a Great Story to Delight your Audience
by
mepsx
ContentIdeationStrategy and Insight
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Read about what are the three components of a great story to delight your audience.
Knowing Your Audience for Better Social Media Content
by
mepsx
ContentCopywritingSocial Media
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Knowing your personas for better social media content will ultimately lead to better customer engagement. Learn more now.
How to Brainstorm Better Online
by
mepsx
IdeationStrategy and Insight
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Brainstorming better online will help you and your team work better remotely.